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Welcome to the Think Like A Content Scientist email course — where we teach you how to create smarter content using structure, not guesswork.
I’m The Content Scientist, founder & Creative Director at ClubHaus and Socio — these are creative labs for content creators who want to grow fast without burning out.
Let me guess...
You’re here because you want to create content that actually works.
Not just pretty posts. Not just trendy sounds.
But scroll-stopping, share-worthy, system-powered content that pulls people in and makes them stay.
I get it. It’s noisy out there.
And the algorithm doesn’t care if you tried really hard.
That’s why the smartest creators don’t just “post more.”
They build repeatable systems that turn ideas into results.
That’s what this course is all about.
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Even the most talented creators hit walls.
They burn out chasing trends, wing their ideas, or waste time posting into the void with no real strategy.
But when you start thinking like a content scientist?
You unlock a new level:
⚡ Ideas with purpose
⚡ Scripts that connect
⚡ Workflows that don’t waste your energy
⚡ And content that actually grows your audience
And the best part? You don’t need a design degree or production crew to get there. You just need a framework.
In the next 3 days, you’ll get the tools and mindset shifts you need to create more consistent, more strategic, and more impactful content — with less chaos.
Here’s what’s coming:
Day 1: How to reverse-engineer viral formats using NotebookLM
Day 2: How to come up with 20+ content ideas using the Content Planner
Day 3: How to write scroll-stopping content scripts that are ready to shoot
Each day is packed with frameworks, examples, and step-by-step processes you can plug straight into your workflow.
By the end of this course, you’ll walk away with:
✅ A reusable content ideation system
✅ Templates that streamline your scriptwriting process
✅ A smarter approach to evaluating your content performance
No fluff. No overthinking. Just systems that work.
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Welcome to Day 1 of Think Like A Content Scientist, the course that helps creators build smarter content systems — so you’re not stuck guessing what to post (or why your stuff isn’t hitting).
Today, we’re breaking down the 3 most important things to understand about how viral content actually works — and how to turn it into a reusable, remixable framework.
We’re in a content-saturated internet. Everyone’s posting. Algorithms are unpredictable. And attention is basically gold.
So how do creators still break through — again and again?
Simple:
They don’t guess. They build off proven formats.
Your goal?
✅ Understand why viral content works
✅ Reverse-engineer what makes it pop
✅ Build a system so you can do it again (without burning out)
That’s what today is all about.
That Reel with 2 million views? It’s not magic. It’s structured creativity.
Behind every viral hit is a repeatable format. Once you start analysing them, you’ll see patterns like:
These aren’t just trends — they’re frameworks.
And the best creators use them like LEGO sets.
Today, we’re using NotebookLM (a free AI tool by Google) to break down a viral piece of content and uncover the structure beneath the chaos.
Here’s how to do it:
Step 1: Pick a viral video from your niche (IG, TikTok, Shorts — whatever).
Step 2: Drop in the transcript or summarise what happens, moment by moment.
Step 3: Ask NotebookLM questions like:
→ “What’s the emotional arc of this video?”
→ “What’s the structure of the narrative?”
→ “What makes the hook work?”
→ “What’s the payoff moment and why is it satisfying?”
Boom. You now have a content framework.
Once you've got your framework, plug it into your Content Planner. This becomes your go-to system every time you need inspiration or want to recreate viral energy — without copying.
Document:
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